Email marketing success is challenging to achieve. Since you are not directly interacting with your customers, you need the power of persuasive emails to win over customers.
In the world of email marketing, compelling subject lines are known to be critical. Since users are often flooded by a huge sea of promotional emails, many of them often hit the delete button even before opening an email message.
This is where the effectiveness of a well-written subject line comes into play. You want users to at least open your email if you desire to get them to your website, and for this the subject line of your email needs to capture their attention. This article gives a few guidelines on how best to write compelling subject lines that will help the success of your email marketing strategy.
The first thing about writing email subject lines is to be wary of spam filters. Most email service providers have sophisticated spam guards that can instantly trash emails if the subject lines appear like spam.
Remember, never to write subject lines in all capital letters. Excessive use of punctuation marks in your subject line can make it appear like spam. Also, avoid words like “free”, “make millions”, etc in your subject line.
Your email subject line should build curiosity among users, let them know tangible benefits and invoke their interest. If you manage to weave in these three components in your subject line, you have achieved your goal.
Easier said than done, you need to cleverly word your subject lines. Many times people will be excited to know about a latest development or an exciting event. Use path-breaking developments in your line of business to write a subject line that will generate curiosity. People these days are constantly looking for relevant information to solve their queries.
Hence, using “how-to” in your email subject lines is a great way of leading users to read your emails. Most people find discounts and rebates irresistible, hence use this to cleverly create email marketing subject lines.
Remember, your emails can make or break your credibility and brand image. Hence, never write subject lines that mislead users. Also, keep your subject lines in the range of 30-40 characters to prevent them from getting truncated by email service providers.
